Philips’ packaging to be 100% recycled paper across its home appliances portfolio


Versuni, which owns the Philips home appliances brand, has announced that it will introduce packaging made with 100% recycled paper across the Philips home appliance portfolio.

This will first be applied to the Philips Airfryer, Espresso Machine with LatteGo, Steam Iron 3000 series, Air Purifier and Cordless Vacuum 8000 series. It will then be rolled out across the rest of the portfolio in future years.


Single-use plastic within the packaging will be replaced within four years with a more sustainable alternative.

Versuni has partnered with DS Smith to design and produce paper-based packaging that is 100% recycled and replaces plastic packaging where possible.

The boxes made with 100% recycled paper can withstand transportation without requiring additional protection, allowing customers to stick the shipping label directly onto the packaging. The printed area of the box, which markets the product, has been significantly reduced, requiring 65% less ink.

Where possible, the dimensions of the redesigned packaging have also been reduced thanks to a focus on space optimisation that minimises empty areas in each product box.

Versuni chief executive Henk S. de Jong said: “Consumers are becoming more environmentally conscious, which impacts what they expect from brands and how they shop.

“Our purpose at Versuni is turning houses into homes. This ambition comes with a responsibility to set new standards and adopt more sustainable practices across our value chain. Introducing sustainable packaging across our Philips-portfolio is an important step in our commitments to reduce our impact on the planet, our shared home.”