RECOUP calls on packaging designers to remember the recyclability basics


Plastics recycling charity RECOUP has said that packaging designers and specifiers should not forget the basics when it comes to plastic packaging recyclability.

It warned that those trying to design innovative plastic packaging should remember to be guided by industry rules for recyclability.


As a result, it has published a Recyclability by Design – Back to Basics case study that outlines some of the key principles covering labelling, single polymer construction and adhesives.

It looks at several pack types such as PET bottles, pots, tubs and trays. It also offers feedback on the recyclability of the products and looks at ways in which the producers can improve the capture rates of plastic packaging without intervention from the consumer.

RECOUP head of packaging, recycling and design Paul East said: “While packaging needs to perform its main function, to protect and preserve the product above anything else, recyclability guidelines exist to help packaging designers to make sure their packaging is designed with recycling in mind from the outset.”