Food giant KP Snacks has introduced recycled soft plastics into packaging for Tyrrells crisps.
New bags consisting of 25 per cent reused material are being used for sharing bags for four flavours of the snacks.
KP said the packaging, in action for 150g portions of Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper, and Mature Cheddar & Chive Tyrrells, slashed its need for virgin plastics.
The firm has removed 1,100 tonnes of plastic packaging across its portfolio in the last decade and is committed to supporting efforts to create a circular economy.
Beth Minch, marketing manager for Tyrrells at KP Snacks, said the latest packaging innovation was “a key milestone” for the crisps brand.
“We know our customers care about great taste and quality but also the environment,” she said. “Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.”
KP packaging technology manager John Leslie added: “We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future.
“By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics.”
