Veolia has become the first waste management company to join the On-Pack Recycling Label (OPRL) organisation under its new waste management grade.
More than 540 businesses use the OPRL labelling system on packaging to show whether it can be recycled or not.
Veolia UK and Ireland technology and organics director Tim Duret said: “From my perspective with a long involvement in the recycling sector, it’s really encouraging that the whole value chain is now coming together to overcome the barriers to creating a true circular economy for packaging.
“As new members, we’re delighted to contribute to OPRL’s development of the labelling scheme and its expanding range of tools that genuinely reflect the UK recycling capabilities and challenge us all to do better.”
OPRL chair Jane Bevis added: “Greater recycling is the measure of success of our operations and our members and Veolia joining our organisation is another major step forward for us as we work to further reduce waste.
“Consumers are calling for both clear, simple and consistent labelling, and the assurance that the packaging they use touches as lightly as possible on the planet. By working closely with colleagues throughout the packaging, resources and waste management value cycle we believe OPRL can help deliver the Government’s ambitious resources and recycling goals.”