Biffa has become the official sustainability partner of the British Basketball League.
The waste management firm said the tie-up offered a “huge platform” to spread its messaging.
Biffa will support clubs and venues across the men’s and women’s domestic basketball competitions as they develop their sustainability strategies.
All parties will work together to reduce waste and promote effective reuse and recycling in their communities.
Biffa experts will be on hand to provide support and guidance on the waste management journey.
British Basketball League chief executive Aaron Radin said: “This partnership signifies more than just a collaboration; it’s a testament to our collective commitment to making a positive impact on the environment.
“Together, we’ll leverage our strengths to drive meaningful change, empowering communities and leaving a lasting legacy of environmental stewardship and social responsibility.”
Biffa chief operating officer for collections and specialist services Maxine Mayhew added: “We are absolutely thrilled to announce this partnership with the British Basketball League, which is a huge platform to help change the way people think about waste.”
