Pepsico has revealed plans to use paper packaging for multipacks of Snack A Jacks in a bid to slash plastic waste.
The food and beverage giant said the new outer bag would hit shelves within weeks for various flavours of the mini rice cakes.
Each multipack of Snack A Jacks using the paper packaging will generate half as much greenhouse gas emissions as those using the traditional format.
The move is set to slash Pepsico’s use of virgin plastic by 65 tonnes per year.
The new outer bag can be widely collected at kerbside for recycling alongside other paper packaging.
PepsiCo has a stated ambition of reaching net zero emissions by 2040 and eliminating fossil-based plastic from crisp and snack bags across Europe by 2030.
Hannah Freeman, marketing manager at Snack A Jacks, said: “As the UK’s favourite rice cake brand, we’re proud to be introducing even more reasons to love our delicious snacks.
“Easily recycled with your usual household paper recycling, these new outer packs can be disposed of thoughtfully with little fuss. We hope our devoted fans of Snack A Jacks will enjoy this small but important change we’ve made to make their snacking experience even more enjoyable at home.”
