L’Oréal will be manufacturing its packaging worldwide using recycled plastic content from Veolia.
It will be produced from post-consumer material, especially from bottles.
To guarantee the safety of consumers, the recycled plastic will comply with food industry requirements. To achieve this, Veolia has developed a pelletisation technology based on a system for the elimination of organic compounds. According to Veolia, this makes it possible to achieve a quality equivalent to virgin plastic.
L’Oréal packaging and development director Jacques Playe said: “We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development.
“This will contribute to our sustainable development programme ‘L’Oréal for the Future’, enabling us to achieve our 2030 ambitions and significantly improve the environmental footprint of our packaging. We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to attain common objectives. This approach can be referred to as working in an extended ecosystem.”